£140.35

Routledge Identity Constructions in Bilingual Advertising Book

Name: Routledge Identity Constructions in Bilingual Advertising Book
Brand: Routledge
Price: 140.35 GBP
Availability: InStock

Advertising

It has never been this cheap. We have no record of a lower price.

£140 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 40 days • 40 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 40 days • 1 price levels

Days at Price

Price Analysis

Most common price: £140 (40 days, 100.0%)

Price range: £140 - £140

Price levels: 1 different prices over 40 days

Description

Explore the complex relationship between language and identity in this groundbreaking study from Routledge. Identity Constructions in Bilingual Advertising: A Critical Analysis (China Perspectives) serves as the first book-length investigation into how English functions as a contact language within the advertising sectors of non-English-speaking nations. Through a critical and interpretive lens, this work moves beyond simple assumptions about language use. Instead, it provides an ethnographic look at the ideological foundations of identity construction within the local politics of English. The text examines the different ways English contributes to multimodal advertisements and investigates its possible roles in bilingual contexts. This book is an essential resource for researchers, students, and professionals interested in the intersection of linguistics, marketing, and social politics in a globalized world.

Key Features

First book-length study focused on identity constructions related to English as a contact language in non-English-speaking countries.

Uses a critical and interpretive lens to examine multimodal advertisements and their linguistic impact.

Provides an ethnographic exploration of the ideological underpinnings behind identity constructions.

Analyzes the local politics of English and how it functions within specific cultural contexts.

Investigates the varying degrees of contribution that the English language makes to bilingual advertising.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113833068X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 10 August 2018
Listed Since: 03 May 2018

Barcode

No barcode data available

Routledge Identity Constructions in Bilingual Advertising Book

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Virtual Sites as Learning Spaces: Critical Issues on Languaging Research in Changing Eduscapes

Making Signs, Translanguaging Ethnographies: Exploring Urban, Rural and Educational Spaces (Encounters): 12

Sociolinguistics: A Resource Book for Students (Routledge English Language Introductions)

Plurilingual Pedagogies: Critical and Creative Endeavors for Equitable Language in Education: 42 (Educational Linguistics, 42)

Postmonolingual Critical Thinking: Internationalising Higher Education Through Students’ Languages and Knowledge

Multilingualism in Public Spaces: Empowering and Transforming Communities

Exploring Spoken English Learner Language Using Corpora: Learner Talk

Exploring Digital Communication: Language in Action (Routledge Introductions to Applied Linguistics)

Language Mixing and Code-Switching in Writing: Approaches to Mixed-Language Written Discourse: 02 (Routledge Critical Studies in Multilingualism)

Language Ideologies and Media Discourse: Texts, Practices, Politics (Advances in Sociolinguistics)

Routledge Language Mixing and Code-Switching in Writing

Literacy as Translingual Practice: Between Communities and Classrooms

Entangled Discourses: South-North Orders of Visibility (Routledge Critical Studies in Multilingualism)

Continuum Language in the Media: Representations, Identities, Ideologies

Wiley-Blackwell Handbook of Linguistic Landscapes and Multilingualism

Entangled Discourses: South-North Orders of Visibility (Routledge Critical Studies in Multilingualism)

Routledge Transnational Literacy Autobiographies Book

Exploring Digital Communication: Language in Action (Routledge Introductions to Applied Linguistics)

Interpersonal Meaning in Multimodal English Textbooks (Bloomsbury Studies in Systemic Functional Linguistics)

Language, Media and Globalization in the Periphery: The Linguascapes of Popular Music in Mongolia (Routledge Studies in Sociolinguistics)

Introducing Language and Cognition: A Map of the Mind

Activating Linguistic and Cultural Diversity in the Language Classroom: 55 (Educational Linguistics, 55)

Power, Affect, and Identity in the Linguistic Landscape: Chinese Communities in Australia and Beyond (Routledge Studies in Sociolinguistics)

Globalising Sociolinguistics: Challenging and Expanding Theory