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£165 today · previous high £165 · all-time low £150
Routledge Identity Constructions in Bilingual Advertising Book
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Price distribution over 69 days • 2 price levels
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Most common price: £165 (62 days, 89.9%)
Price range: £150 - £165
Price levels: 2 different prices over 69 days
Description
Key Features
This Routledge publication offers the first book-length study regarding identity constructions in relation to English as a contact language.
The text provides a critical and interpretive lens to analyze advertising in non-English-speaking countries.
Readers can explore the ideological underpinnings of identity constructions through an ethnographic approach.
The study examines the local politics of English and its impact on multimodal advertisements.
The book analyzes the varying degrees of English language contribution and its roles in bilingual advertising.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 113833068X
- Domain
- Amazon UK
- Release Date
- 10 August 2018
- Listed Since
- 03 May 2018
Barcode
No barcode data available
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