£136.27

Routledge Humor in Advertising: Classic Perspectives and Insights

Name: Routledge Humor in Advertising: Classic Perspectives and Insights
Brand: Routledge
Price: 136.27 GBP
Availability: InStock

Exhibition & Collection Catalogs

It has never been this cheap. We have no record of a lower price.

£136 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 10 days • 10 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 10 days • 1 price levels

Days at Price

Price Analysis

Most common price: £136 (10 days, 100.0%)

Price range: £136 - £136

Price levels: 1 different prices over 10 days

Description

Explore the complex world of comedic marketing with Humor in Advertising: Classic Perspectives and New Insights from Routledge. While funny ads are a staple of media consumption, from Super Bowl commercials to modern digital campaigns, not every humorous approach leads to a sale. This volume helps you understand why some ads entertain while others fail to connect with their audience. This comprehensive book provides a deep look into the cumulative knowledge regarding humor in the advertising industry. It serves as a valuable resource for anyone looking to understand how comedy functions within brand messaging. Beyond established theories, the text offers new research on modern topics, including how humor works alongside emotional and sexual appeals in contemporary media. Whether you are studying media trends or looking for a deeper understanding of consumer engagement, this collection offers the necessary research to navigate the changing landscape of advertising.

Key Features

Summarizes the cumulative state of knowledge regarding humor use in advertising to provide a strong foundation for study.

Provides new cutting-edge research on modern topics to keep readers updated on current advertising trends.

Examines the relationship between humor and other marketing tactics like emotional and sexual appeals.

Analyzes the effectiveness of humor across different media, from televised events to digital advertising platforms.

Offers academic insights into why certain humorous advertisements succeed while others fail to reach their goals.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367722615
Category: Books > Subjects > Arts & Photography > Exhibition & Collection Catalogs
Domain: Amazon UK
Release Date: 22 June 2021
Listed Since: 31 December 2020

Barcode

No barcode data available

Routledge Humor in Advertising: Classic Perspectives and Insights

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

When business becomes art: Humor in english and italian advertising: How humor can make advertising better

Vergleichende Werbung: Theoretischer Bezugsrahmen und empirische Untersuchung zur Werbewirkung (Forschungsgruppe Konsum und Verhalten)

Agitpop: Political Culture and Communication Theory

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Advertising in America: A Reference Handbook (Contemporary World Issues)

Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Routledge - Information Visualization in Innovative Journalism

Handbuch Strategische Kommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen (Springer Reference Wirtschaft)

Advertising Media Workbook and Sourcebook

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

Concise Encyclopedia of Advertising

How to Get Published in the Best Marketing Journals (How To Guides)