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Routledge How the Brain Processes Multimodal Technical Instructions - Routledge

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Description

This scholarly work bridges the gap between rhetoric and neurobiology by presenting an integrated model of multimodal rhetorical theory and multisensory neural processing. Building on neurorhetoric research, the book explores how the brain processes complex technical information delivered through multiple sensory channels simultaneously. The author synthesises established multimodal rhetoric theories with cutting-edge neurobiological findings to create a cohesive framework for understanding cognition and learning. By connecting Aristotle's classical insights on rhetoric and biology with contemporary neuroscience, this Routledge publication offers professionals, researchers, and educators a deeper understanding of how technical communication impacts neural processing. The work addresses the growing need to align communication design with how audiences actually absorb and retain technical instructions across different modalities.

Key Features

Integrates multimodal rhetorical theory with multisensory neural processing research for a comprehensive communication model.

Draws on neurorhetoric scholarship to explain how the brain processes technical instructions across multiple sensory channels.

Published by Routledge as part of Baywood's Technical Communications series, establishing academic credibility and relevance.

Bridges classical Aristotelian rhetoric with modern neurobiological studies to create actionable insights for communication practitioners.

Combines established multimodal rhetoric concepts with specific neurobiological findings to advance understanding of cognition and learning.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 January 2016
Listed Since
09 October 2015

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