£144.56

Routledge - The Neuroscience of Multimodal Persuasive Messages

Name: Routledge - The Neuroscience of Multimodal Persuasive Messages
Brand: Routledge
Price: 144.59 GBP
Availability: InStock

Cognition & Cognitive Psychology

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Description

Explore the intersection of cognitive science and communication in The Neuroscience of Multimodal Persuasive Messages. In this Routledge study, Dirk Remley introduces a model that integrates multimodal rhetorical theory with multi-sensory neural processing theory. This work examines how the brain processes cognition and learning through various sensory inputs to understand how persuasive messages work. By combining existing theories from multimodal rhetoric with specific findings from neurobiological studies, the book provides a deep look at how messages influence the brain. You can examine practical applications through detailed case studies covering a wide range of real-world scenarios. These include political campaign advertising, legal settings, and general advertising across print, video, and in-person environments. This book is a valuable resource for those studying technical communication, rhetoric, and culture. It offers a scientific perspective on how different modes of communication affect human persuasion and cognitive processing.

Key Features

Integrates multimodal rhetorical theory with multi-sensory neural processing theory to explain how the brain learns and responds to information.

Provides a scientific framework for understanding persuasion by combining neurobiological research with communication studies.

Includes practical case studies covering political campaign advertising and legal scenarios to demonstrate how theory applies to real-world communication.

Analyzes persuasive messages across multiple formats including print, video, and in-person settings to show broad application.

Offers deep insights into the cognitive processes behind how people receive and interpret multimodal messages.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138635812
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Cognition & Cognitive Psychology
Domain: Amazon UK
Release Date: 02 March 2017
Listed Since: 18 October 2016

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Routledge - The Neuroscience of Multimodal Persuasive Messages

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