Envisioning Collaboration: Group Verbal-visual Composing in a System of Creativity (Baywood's Technical Communications) - Image 1

£170.00

Routledge Envisioning Collaboration: Group Verbal-visual Composing in a System of Creativity (Baywood's Technical Communications)

Name: Envisioning Collaboration: Group Verbal-visual Composing in a System of Creativity (Baywood's Technical Communications)
Brand: Routledge
Price: 170.0 GBP
Availability: InStock

Graphic Arts

It has never been this cheap. We have no record of a lower price.

£170 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 68 days · 68 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 68 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £185 (62 days, 91.2%)

Price range: £170 - £185

Price levels: 2 different prices over 68 days

Description

The dissemination of desktop publishing and web authoring software has allowed nearly everyone in industrialized countries to combine verbal and visual symbols into text. Serious multimodal projects often demand extensive teamwork, especially in the workplace. But how can collaboration engaging such different traditions of expression be conducted effectively? To address this question, Envisioning Collaboration traces the composing processes of expert graphic artists and writers preparing advertising campaigns to retain a vital national account. It examines the influences on individual and dyadic composing processes of what Csikszentmihalyi terms "the domain," in this case the disciplinary knowledge of advertising, and "the field," in this case the surrounding economic conditions and client, vendor, customer, and agency executive gatekeepers. Based on a 460-hour participant-observation and intensive computerized data analysis, Envisioning Collaboration is the first book to meticulously examine collaborative creative processes at an award-winning advertising agency, including audience analysis, branding, collaborative "moves," power and conflict management, uses of humor, degree of mindfulness, and effectiveness. The findings indicate the role of concepts in generating common texts by artists and writers, the role of the visual in individuals' composing, verbal-visual rhetorical elements in processes and products, and which verbal-visual techniques were most generative. Findings are related to pertinent research in technical and business writing, rhetoric and composition, and some key research in visual design, communication, advertising, neurolinguistics, management, and psychology. The book concludes with a pedagogical/training unit incorporating "gateway activities" for effective verbal-visual composition and collaboration.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 089503400X
Category: Books > Subjects > Arts & Photography > Graphic Arts
Domain: Amazon UK
Release Date: 15 March 2011
Listed Since: 29 March 2010

Barcode

No barcode data available

Routledge Envisioning Collaboration: Group Verbal-visual Composing in a System of Creativity (Baywood's Technical Communications)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Springer Perspectives on Design and Digital Communication

Perspectives on Design and Digital Communication: Research, Innovations and Best Practices: 8 (Springer Series in Design and Innovation, 8)

Advances in Design and Digital Communication: Proceedings of the 4th International Conference on Design and Digital Communication, Digicom 2020, ... Series in Design and Innovation, 12)

Advances in Design and Digital Communication: Proceedings of the 4th International Conference on Design and Digital Communication, Digicom 2020, ... Series in Design and Innovation, 12)

The Power of Writing in Organizations: From Letters to Online Interactions (Organization and Management Series)

Modelling Written Communication: A New Systems Approach to Modelling in the Social Sciences: 8 (Methodos Series, 8)

Inside Multimodal Composition - New Dimensions in Computers

The Temporal Structure of Multimodal Communication: Theory, Methods and Applications: 164 (Intelligent Systems Reference Library, 164)

The Temporal Structure of Multimodal Communication: Theory, Methods and Applications: 164 (Intelligent Systems Reference Library, 164)

The Power of Writing in Organizations: From Letters to Online Interactions (Organization and Management Series)

Communication and Social Cognition: Theories and Methods (Routledge Communication Series)

Design Computing and Cognition '16

Developing Multilingual Writing: Agency, Audience, Identity: 42 (Multilingual Education, 42)

Measuring Psychological Responses To Media Messages (Routledge Communication Series)

21st Century Communication: A Reference Handbook

Complex Worlds: Digital Culture, Rhetoric and Professional Communication (Baywood's Technical Communications)

Perceptual Organization: 16 (Psychology Library Editions: Perception)

Demystifying Dissertation Writing: A Streamlined Process from Choice of Topic to Final Text

Springer Cognitive Systems: 8 (Cognitive Systems Monographs, 8)

The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy

Cognitive Systems: 8 (Cognitive Systems Monographs, 8)

Creativity and Divergent Thinking: A Task-Specific Approach

Routledge Planning Strategic Interaction Book - Communication

The Skills of Document Use: From Text Comprehension to Web-Based Learning