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Routledge Planning Strategic Interaction - Communication Book

Amazon

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£151.26 £135.37 £138.83 £142.30 £145.77 £149.24 £152.70 28 July 2026 13 August 2026 30 August 2026 15 September 2026 02 October 2026
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Description

Explore the evolution of communication research with Planning Strategic Interaction: Attaining Goals Through Communicative Action. Part of the Routledge Communication Series, this book moves beyond the traditional focus on message effects and attitude changes. While acknowledging the importance of how messages impact behavior, this work examines the broader communication process. It addresses the fundamental question of how individuals generate messages to achieve specific goals. This text provides a more encompassing perspective on the field, shifting from simple studies of exposure to a deeper understanding of communicative action and strategic interaction.

Key Features

This Routledge Communication Series book examines how individuals generate messages to achieve specific goals.

The text explores the transition from studying message effects to a more encompassing view of the communication process.

Planning Strategic Interaction provides a perspective on attaining goals through communicative action.

This academic work addresses the historical shift from studying message exposure to understanding message generation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 June 1997
Listed Since
04 January 2007

Barcode

No barcode data available

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