£136.11

Routledge Planning Strategic Interaction Book - Communication

Name: Routledge Planning Strategic Interaction Book - Communication
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

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Description

Explore the evolution of communication research with Planning Strategic Interaction: Attaining Goals Through Communicative Action. This volume from the Routledge Communication Series examines the shift from traditional studies of message effects to a broader understanding of the communication process. While previous research focused heavily on how exposure to messages affects attitudes and actions, this work looks at the foundational question of how individuals generate messages in the first place. By moving beyond simple studies of behavior change, this text offers a more encompassing perspective on communicative action. It provides a framework for understanding how strategic interaction functions within the modern communication landscape. This book is an essential resource for those looking to understand the transition from studying message consequences to analyzing the origins of message creation and the processes involved in attaining goals through communication.

Key Features

Provides a comprehensive look at the transition from message effect studies to a more encompassing view of the communication process.

Examines the fundamental question of how individuals generate messages rather than just studying the consequences of those messages.

Part of the respected Routledge Communication Series, offering academic depth for students and researchers.

Analyzes the shift from focusing on attitude and behavior change to understanding communicative action and goal attainment.

Offers a detailed perspective on both mediated and unmediated message effects within the field of communication.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805823085
Category: Books > Subjects > Computing & Internet > Computer Science > Information Systems
Domain: Amazon UK
Release Date: 01 June 1997
Listed Since: 04 January 2007

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Routledge Planning Strategic Interaction Book - Communication

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