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Routledge Hospitality Business Development - Routledge Textbook

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Description

Hospitality Business Development is a comprehensive textbook that analyses and evaluates business growth routes and development processes across the international hospitality industry. This updated edition reflects significant evolution in the sector, addressing the emergence of new market entrants, innovative technologies, and transformed global market structures that have reshaped the industry since the first edition. The book examines the essential features of the strategic business context in which hospitality organisations operate, providing students and professionals with contemporary insights into industry challenges and opportunities. Ideal for university students studying hospitality management, tourism, and related business disciplines, this Routledge publication integrates modern topics and practical frameworks to prepare readers for careers in hospitality business development and strategic management.

Key Features

Routledge published comprehensive textbook covering international hospitality industry business growth and development strategies.

Updated edition incorporates contemporary topics and reflects recent industry evolution including new market entrants and technologies.

Analyses the strategic business context essential for understanding how modern hospitality organisations operate and compete.

Designed for university students pursuing qualifications in hospitality management, business, and tourism-related fields.

Provides frameworks and insights for professionals developing business strategy in the global hospitality sector.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 November 2019
Listed Since
01 August 2019

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No barcode data available

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