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Routledge Hospitality Business Development Textbook

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Description

Master the complexities of the global service sector with Hospitality Business Development by Routledge. This comprehensive text analyzes and evaluates the various routes for business growth and development processes within the international hospitality industry. It provides a deep look into the strategic business context that shapes how hospitality organizations operate in a competitive landscape. As the industry undergoes rapid changes, this updated edition ensures you stay current with the latest market shifts. The content addresses the emergence of new market entrants, the impact of new technologies, and the evolution of global market structures. Whether you are a student or a professional, this book offers the necessary framework to understand how modern hospitality businesses expand and adapt to a changing world.

Key Features

Analyzes different business growth routes and development processes specifically for the international hospitality industry.

Evaluates the strategic business context required for hospitality organizations to operate effectively.

Updated edition reflects recent industry evolutions including new technology and changing global market structures.

Covers the impact of new entrants within the hospitality field to help understand modern competition.

Provides a contemporary perspective on how the hospitality industry has evolved since the first edition.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 November 2019
Listed Since
01 August 2019

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