£140.00

Routledge Handbook of Consumer Psychology - Marketing Series

Name: Routledge Handbook of Consumer Psychology - Marketing Series
Brand: Routledge
Price: 140.0 GBP
Availability: InStock

Economics

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Description

Expand your academic and professional knowledge with the Handbook of Consumer Psychology. Part of the respected Marketing and Consumer Psychology Series, this volume from Routledge provides a comprehensive resource for students and professionals in the field of economics and business. This handbook serves as a foundational text for those studying the psychological drivers behind consumer behavior. By focusing on the intersection of marketing and psychology, it offers a deep look into the mental processes that influence decision-making. Whether you are researching economic trends or studying consumer patterns, this book provides the structured information needed to understand modern market dynamics. Designed for clarity and academic rigor, this publication is an essential addition to any library focused on business, finance, or law. It helps readers build a strong theoretical base for analyzing how individuals interact with brands and products in a complex economic landscape. Add this authoritative guide to your collection to support your studies or professional research in consumer psychology.

Key Features

Part of the specialized Marketing and Consumer Psychology Series for targeted learning.

Published by Routledge to ensure academic quality and reliable research standards.

Covers essential topics within the field of economics and consumer behavior.

Provides a structured resource for students and professionals in business and finance.

Serves as a foundational text for understanding psychological drivers in marketing.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138124087
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 December 2027
Listed Since: 20 August 2015

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Routledge Handbook of Consumer Psychology - Marketing Series

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