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Routledge - Genre, Gender and the Effects of Neoliberalism

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Description

Explore the depth of the romantic comedy genre with this scholarly study from Routledge. While many critics often dismiss romantic comedies as superficial or predictable due to their narrative formulas, this book challenges those views by looking at the genre's massive popularity in the global Hollywood film industry. For the last thirty years, the romantic comedy has seen a steady increase in production, proving its staying power in modern cinema. This work investigates why these films remain so successful and what they reveal about the world. By examining the new millennium romantic comedy, the text looks beyond the surface to understand the deeper connections between film, gender, and the political landscape of neoliberalism. This book is an essential resource for students and researchers interested in popular culture and world politics. It provides a serious academic look at a genre that continues to shape global media and audience expectations.

Key Features

Published by Routledge, providing a reliable academic foundation for students and film scholars.

Examines the rise of the romantic comedy in the global Hollywood film industry over the last three decades.

Challenges common critical views that label the genre as merely superficial or predictable.

Investigates the relationship between film genres and the political effects of neoliberalism.

Offers a deep look into how gender and popular culture function within new millennium cinema.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
04 January 2013
Listed Since
19 March 2012

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