Genre, Gender and Neoliberalism - Hollywood Rom Com Analysis - Image 1

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Routledge Genre, Gender and Neoliberalism - Hollywood Rom Com Analysis

Name: Genre, Gender and Neoliberalism - Hollywood Rom Com Analysis
Brand: Routledge
Price: 151.25 GBP
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Description

This scholarly examination explores the romantic comedy genre's evolution in contemporary Hollywood cinema, challenging critical dismissals that portray rom coms as formulaic and superficial. Despite decades of academic scepticism, romantic comedies have become increasingly prominent in the global film industry, demonstrating their cultural significance and enduring audience appeal. The book investigates what lies beneath the rom com's popular success, particularly within the context of neoliberal ideology and its intersection with gender representation on screen. Published by Routledge, this study positions romantic comedy as a genre worthy of serious critical analysis, examining how new millennium rom coms reflect and respond to broader social and economic transformations. Rather than accepting conventional dismissals, the work interrogates the genre's narrative structures and thematic concerns to reveal deeper cultural meanings and gendered implications.

Key Features

Routledge published academic study examining romantic comedy genre conventions and cultural significance in contemporary cinema.

Analyzes the intersection of neoliberal economic ideology with gender representation within Hollywood rom com narratives.

Challenges critical dismissals of romantic comedies by investigating the genre's enduring popularity and audience appeal.

Explores how new millennium rom coms reflect broader social transformations and cultural anxieties in global film industries.

Scholarly investigation into the rom com formula that positions the genre as deserving serious academic and critical attention.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415632749
Category: Books > Subjects > Arts & Photography > Film > Genres
Domain: Amazon UK
Release Date: 04 January 2013
Listed Since: 19 March 2012

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This is the most expensive it has ever been. Walk away.

Routledge Genre, Gender and Neoliberalism - Hollywood Rom Com Analysis

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