Bloomsbury Academic Guilty Pleasures': European Audiences and Contemporary Hollywood Romantic Comedy (Library of Gender and Popular Culture)

In Guilty Pleasures, Alice Guilluy examines the reception of contemporary Hollywood romantic comedy by European audiences. She offers a new look at the romantic comedy genre through a qualitative study of its consumption by actual audiences. In doing so, she attempts to challenge traditional critiques of the genre as trite “escapism” at best, and dangerous “guilty pleasure” at worst. Despite this cultural anxiety, little work has been done on the genre’s real audiences. Guilluy addresses this gap by presenting the results of a major qualitative study of the genre’s reception, based on interview research with rom-com viewers in Britain, France and Germany, focusing on Sweet Home Alabama (2002, dir. Andy Tennant). Throughout the interviews, participants attempted to distance themselves from what they described as the “typical” rom-com viewer: the uneducated, gullible, overly emotional (American) woman. Guilluy calls this fantasy figure the “phantom spectatrix”. Guilluy complements this with a critical examination of the press reviews of the 20 biggest-grossing rom-coms at the worldwide box-office in order to contextualise the findings of her audience research. Review At last, a serious study of romantic comedy, so often dismissed as 'chick lit' for frivolous feminine filmgoers. Alice Guilluy explores with great subtlety the pleasures and problems of female rom-com consumption through three European viewing groups, addressing one exemplary film, <i>Sweet Home Alabama</i>. The result is an original and lively contribution to audience studies, offering new insights into the role of romance in women's imaginative lives --Helen Taylor, University of Exeter, UKThere is much pleasure to be gained from Alice Guilluy’s absorbing investigation of European viewers’ consumption of the Hollywood romcom, and no guilt, since this book fully justifies its readers’ attention. <i>Guilty Pleasures</i> delivers a provocative and robust defence of an often-derided genre, and in so doing both brings to light the tacit assumptions about taste, gender and class that underlie such critical snobbery, and casts doubt on their validity. --Tamar Jeffers McDonald, University of Kent, UKThis is a fascinating exploration of the romantic comedy’s feminist viewers and the cultural taboo of ‘woke’ audiences enjoying the ‘guilty pleasure’ of watching these movies. --Maria DeBlassie, University of New Mexico’s Honors College, USA About the Author Alisa Perren is Associate Professor in the Department of Radio-Television-Film and Co-Director of the Center for Entertainment and Media Industries at The University of Texas at Austin. She is author of Indie, Inc.: Miramax and the Transformation of Hollywood in the 1990s (2012), co-editor of Media Industries: History, Theory, and Method (2009), and co-founder and editorial collective member of the journal Media Industries. Gregory Steirer is Associate Professor of English and Film Studies at Dickinson College. A former National Endowment for the Humanities fellow and researcher for the Carsey-Wolf Center’s Media Industries Project, he has published extensively on digital media, comic books, and intellectual property law.