£134.04

Routledge - Gender, Design and Marketing by Gloria Moss

Name: Routledge - Gender, Design and Marketing by Gloria Moss
Brand: Routledge
Price: 134.04 GBP
Availability: InStock

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About as cheap as it gets. The only time it was cheaper was 2 months ago.

£134 today · all-time low £128 (Apr 2026) · usually £131

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Description

In a world where product and service designers focus heavily on color, form, and appearance, understanding the human element is vital. Gloria Moss provides an erudite and sophisticated look at how gender influences visual perception and communication. This book helps readers grasp the deep connection between gender and the way we see the world around us. By drawing on primary research from psychology, design, branding, and communication, the author explores the connections between visual aesthetics and language. This wide-ranging study offers valuable lessons for organizations looking to improve their approach to design and marketing. Whether you are interested in how branding affects perception or how language shapes communication, this book provides a fascinating foundation for professional growth and academic study.

Key Features

Explores the influence of gender on visual perception and how it affects the way people view products and services.

Draws on research from psychology, design, branding, and communication to provide a well-rounded perspective.

Analyzes the relationship between visual aesthetics, language, and communication in modern marketing.

Offers professional lessons that challenge organizations to rethink their design and branding strategies.

Provides a deep dive into how color, form, and appearance impact consumer perception through a gendered lens.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0566087863
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial
Domain: Amazon UK
Release Date: 28 May 2009
Listed Since: 11 April 2008

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Routledge - Gender, Design and Marketing by Gloria Moss

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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