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Routledge Essential Law for Marketers - Legal Guide Book

Amazon

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Description

Navigate the legal landscape of the marketing industry with Essential Law for Marketers from Routledge. This book provides clear and concise explanations of the laws affecting marketing, advertising, sponsorship, design, and public relations. Designed for the busy practitioner, each chapter uses simple English to provide a full analysis of legal subjects. By using numerous examples and cases from current industry practice, the text helps readers understand how legal principles apply to real-world scenarios. You will find helpful tips and suggestions on how to keep your campaigns legal while maintaining your commercial objectives. This guide offers expert guidance written from a practitioner's point of view to support your professional practice.

Key Features

Essential Law for Marketers by Routledge provides clear explanations of laws impacting advertising, sponsorship, and design.

Each chapter uses simple English to deliver a full analysis of legal subjects for the busy marketing professional.

The text includes numerous examples and cases taken from current industry practice to illustrate legal concepts.

Get helpful tips and suggestions on how to keep your marketing activities legal without losing sight of commercial objectives.

This book offers expert guidance on law as it relates to public relations and general marketing practice.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 July 2017
Listed Since
26 July 2017

Barcode

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