£136.45

Routledge Economics and Management in the Biopharmaceutical Industry

Name: Routledge Economics and Management in the Biopharmaceutical Industry
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

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Description

Understand the complex dynamics of the biopharmaceutical sector with this detailed study from Routledge. This book examines the industry from a managerial perspective, focusing on its nature as a competitive, fast-changing, and innovation-driven field. By looking at the evolution of the sector, readers can gain insights into the strategic behavior and cognition of firms and top managers during periods of significant change. This text provides practical answers to fundamental management questions. It explores how companies navigate industry shifts, such as the emergence of new biotechnology firms funded by venture capitalists during the 1970s. Whether you are studying business history or looking to understand how to react when new competitors enter your market, this volume offers a deep look into the strategic decisions that shape the biopharmaceutical landscape in the USA.

Key Features

Provides a managerial perspective on the competitive and innovation-driven biopharmaceutical sector.

Analyzes the strategic behavior and cognition of firms and top managers in a changing industry.

Offers historical context by examining the rise of biotechnology firms and venture capital in the 1970s.

Helps managers understand how to identify options and take action when new firms enter the industry.

Part of the Routledge Studies in the Economics of Business and Industry series.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138500275
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 04 December 2018
Listed Since: 09 January 2018

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Routledge Economics and Management in the Biopharmaceutical Industry

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