£133.40

Routledge Digital Signage Content Strategies - 5th Screen Guide

Name: Routledge Digital Signage Content Strategies - 5th Screen Guide
Brand: Routledge
Price: 133.39 GBP
Availability: InStock

Managers' Guides to Computing

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Description

Master the art of digital signage with this comprehensive guide from Routledge. This book provides a roadmap for implementing a successful content strategy designed to optimize the return-on-message performance of your digital signage program. Whether you are managing a small setup or a large-scale network, you will learn how to tailor messages for the three core network types: Point of Wait, Point of Sale, and Point of Transit. Gain practical knowledge on how to measure your program's effectiveness and how to strike a balance between digital signage and other advertising campaign elements. This resource goes beyond theory by offering direct access to the wisdom of more than 45 experts. Through included interviews, these professionals share their real-world experience in deploying and operating successful digital signage networks. This book is an essential tool for managers looking to maximize the impact of their digital communication efforts.

Key Features

Learn specific message attributes for three core network types including Point of Wait, Point of Sale, and Point of Transit.

Gain expert insights through interviews with more than 45 professionals who have operated successful digital signage networks.

Discover methods to measure the effectiveness of your digital signage program to ensure high performance.

Find ways to balance digital signage messages with other elements of your broader advertising campaign.

Optimize your return-on-message performance by implementing proven content strategies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113813404X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 07 November 2015
Listed Since: 02 November 2015

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Routledge Digital Signage Content Strategies - 5th Screen Guide

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