£155.00

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£155 today · previous high £155 · all-time low £148

Routledge Digital Signage Content Strategies - 5th Screen Guide

Amazon

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£155.00 £147.14 £148.85 £150.57 £152.28 £154.00 £155.72 28 July 2026 17 August 2026 06 September 2026 26 September 2026 17 October 2026
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Price distribution over 82 days • 3 price levels

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Most common price: £151 (66 days, 80.5%)

Price range: £148 - £155

Price levels: 3 different prices over 82 days

Description

Master the art of digital signage with this comprehensive guide from Routledge, designed to help you craft content strategies that maximise return-on-message performance across your network. Learn the specific message attributes required for Point of Wait, Point of Sale, and Point of Transit networks, and discover how to measure programme effectiveness whilst balancing messaging with other advertising campaigns. Drawing on insights from more than 45 industry experts who have successfully deployed and operated digital signage networks, this book provides practical, field-tested strategies to transform your digital signage programme. Whether you're managing a single network or multiple installations, you'll gain the expertise needed to optimise content delivery and achieve measurable business results through your digital signage investment.

Key Features

Routledge publication covers three core digital signage network types with tailored message attributes for maximum impact.

Learn measurement and effectiveness strategies to track digital signage programme performance and ROI across your network.

Access expert insights and best practices from more than 45 professionals with proven digital signage deployment experience.

Develop balanced content strategies that integrate digital signage with your broader advertising and marketing campaigns.

Includes companion website resources to support your digital signage strategy implementation and content optimisation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 November 2015
Listed Since
02 November 2015

Barcode

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