£137.61

Routledge Developing Global Business Communication in Asia

Name: Routledge Developing Global Business Communication in Asia
Brand: Routledge
Price: 137.61 GBP
Availability: InStock

Communication & Presentation

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Description

Improve your professional English through practical application with Developing Global Business Communication in Asia. This book from Routledge provides an essential guide for anyone looking to master successful business communication in a globalized environment. Using a simulated case study approach, it offers authentic and memorable workplace scenarios that allow learners to act as English communicators while solving real-world business problems. This resource focuses on the practical use of language as a lingua franca, helping you understand how to communicate effectively across different cultures and contexts. By exploring the connection between shared spoken and written texts, you will learn how intertextuality drives successful communication in the workplace. This book is designed to help you improve your communicative performance in both spoken and written forms, making it a valuable tool for students and professionals aiming to navigate the complexities of international business in Asia.

Key Features

Solve authentic business problems using real workplace materials to build practical English communication skills.

Learn to use English effectively as a lingua franca when communicating in diverse international business settings.

Understand how intertextuality between shared spoken and written texts drives successful professional communication.

Improve overall communicative performance in both spoken and written English through simulated case studies.

Engage with memorable workplace scenarios designed to prepare learners for real-world business challenges.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 036735652X
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 21 April 2021
Listed Since: 25 August 2020

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Routledge Developing Global Business Communication in Asia

It has never been this cheap. We have no record of a lower price.

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