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Routledge Customer Experience Analytics - Web App Design Guide

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Description

Customer Experience Analytics by Routledge provides a comprehensive framework for using customer data to improve web and app design decisions. This essential guide helps businesses understand how analytics can bridge the gap between user behaviour and design strategy, enabling data-driven improvements that enhance user satisfaction and engagement. Whether you're optimising website layouts, streamlining app navigation, or refining user journeys, this book delivers practical methodologies for collecting, interpreting, and acting on customer insights. Learn how leading organisations leverage analytics to identify pain points, test design hypotheses, and measure the impact of design changes. Perfect for UX designers, product managers, digital strategists, and business leaders seeking to make informed decisions based on real customer feedback rather than assumptions.

Key Features

Routledge publication offering proven customer experience analytics methodologies applicable to web and app design optimisation.

Practical framework for collecting and interpreting customer data to guide design decisions and improve user satisfaction.

Guidance on measuring design impact through analytics, helping validate changes and demonstrate business value.

Strategies for identifying user pain points and opportunities in web and app experiences using data-driven approaches.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 February 2023
Listed Since
03 August 2022

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