£136.11

Routledge Consumers, Meat and Animal Products Book

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Description

Explore the complex relationship between food production and consumer demand with this comprehensive text from the Earthscan Food and Agriculture series. As the industry uses new technologies to lower costs and provide affordable meat and animal products, consumer priorities are shifting. This book examines the production practices used for food animals and the growing scrutiny from the public regarding specific inputs and methods. Readers will gain insight into how marketers adapt to meet changing consumer expectations. The text addresses key issues of concern to the modern buyer, providing a foundation for understanding the tension between cost-effective production and the evolving objectives of the consumer base. This resource is essential for those studying the economic and regulatory landscape of the meat and animal products industry.

Key Features

Examines the production practices used to meet diverse consumer demands for meat and animal products.

Analyzes how industry technologies affect production costs and the availability of low-priced food products.

Addresses the increasing scrutiny from consumers regarding specific production inputs and methods.

Provides a deep look into the evolving objectives and concerns of the modern food consumer.

Part of the Earthscan Food and Agriculture series published by Routledge for academic and professional use.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 March 2019
Listed Since
20 November 2018

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