£126.67

Routledge - Consumer Ethnocentrism and Marketing in Poland

Name: Routledge - Consumer Ethnocentrism and Marketing in Poland
Brand: Routledge
Price: 126.67 GBP
Availability: InStock

Macroeconomics

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Description

Explore the complex relationship between consumer behavior and national identity with this specialized academic text from Routledge. Part of the Routledge Studies in Marketing series, this book examines how ethnocentrism and country of origin perceptions influence the food market in Poland. This resource provides deep insights into macroeconomic trends and consumer psychology within the Polish food industry. It serves as a valuable tool for researchers, students, and professionals interested in how cultural preferences and nationalistic sentiments impact marketing strategies and economic decision-making. By analyzing the specific dynamics of the Polish market, readers can better understand the broader implications of consumer ethnocentrism in a globalized economy. This publication is an essential addition to any library focused on business, finance, law, or macroeconomics.

Key Features

Part of the respected Routledge Studies in Marketing series for academic excellence.

Focuses on the specific economic landscape of the food market in Poland.

Analyzes the impact of consumer ethnocentrism on marketing decisions.

Provides detailed perspectives on country of origin effects in consumer behavior.

Suitable for advanced studies in macroeconomics and business research.

Offers professional insights into consumer psychology and market trends.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032269006
Category: Books > Subjects > Business, Finance & Law > Economics > Macroeconomics
Domain: Amazon UK
Release Date: 06 October 2022
Listed Since: 09 April 2022

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Routledge - Consumer Ethnocentrism and Marketing in Poland

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