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Routledge Celebrity Fans and Consumer Behaviour Book

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Description

Explore the deep connection between audiences and stardom with Celebrity Fans and Their Consumer Behaviour. Published by Routledge as part of the Interpretive Marketing Research series, this book examines the phenomenon of celebrity fandom from an autoethnographic perspective. Since the rise of the Hollywood star system in the 1920s, the public fascination with the private lives of celebrities has shaped our modern market economy and everyday culture. This text provides a detailed look at why consumers form strong emotional attachments to their favorite stars. By studying these parasocial fan relationships, readers gain a better understanding of how celebrity culture influences consumer behavior and social dynamics in the modern world.

Key Features

This Routledge publication offers autoethnographic insights into the life of a fan and consumer behavior.

Part of the Routledge Interpretive Marketing Research series for academic and professional study.

Examines the historical impact of the Hollywood star system on modern consumer culture.

Provides a deep look into the emotional attachments and parasocial relationships between fans and celebrities.

Analyzes how the demand for celebrity culture functions as an essential element of the market economy.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 February 2018
Listed Since
21 September 2017

Barcode

No barcode data available

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