£137.61

Routledge Attitudes and Opinions - 3rd Edition Textbook

Name: Routledge Attitudes and Opinions - 3rd Edition Textbook
Brand: Routledge
Price: 128.8 GBP
Availability: InStock

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Description

Explore the evolving landscape of social science with Attitudes and Opinions, 3rd edition, published by Routledge. This extensively revised text addresses the significant changes in the field caused by new research findings and modern measurement approaches. As the digital age changes how we collect data, this book examines the impact of widespread Internet use and the development of more sophisticated sampling and polling techniques. Designed for scholars and students, this edition captures the current excitement in attitude research while remaining firmly grounded in scholarly research. It provides a deep dive into both implicit and explicit measures of attitudes, ensuring readers understand the different ways human perspectives are captured and analyzed. The text maintains a commitment to breadth of coverage, exploring the structure and function of attitudes to provide a comprehensive foundation for anyone studying social psychology or marketing research.

Key Features

Covers both implicit and explicit measures of attitudes to provide a complete understanding of how human perspectives are measured.

Includes updated research on how the widespread use of the Internet has changed the way attitude scholars work.

Examines modern, sophisticated approaches to sampling and polling used in contemporary research environments.

Provides a broad range of coverage regarding the structure and function of attitudes within social science.

Offers an extensively revised edition that stays grounded in scholarly research while addressing new findings.

Product Specifications

Brand: Routledge
Model: illustrations
Format: hardcover
ASIN: 0805847693
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 06 December 2004
Listed Since: 23 January 2007

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Routledge Attitudes and Opinions - 3rd Edition Textbook

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