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Routledge Attitudes and Opinions - 3rd Edition by Routledge
illustrations
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Description
Key Features
Attitudes and Opinions 3rd edition covers both implicit and explicit attitude measurement methods used in modern research and polling.
The Routledge textbook reflects recent advances including new measurement approaches, Internet-based research, and sophisticated sampling methodologies.
Extensively revised edition maintains comprehensive coverage of attitude structure, function, and their role in shaping public opinion.
Scholarly research foundation ensures rigorous, evidence-based exploration of attitudes and opinions across psychology and social science disciplines.
Ideal resource for psychology students, marketing professionals, and opinion researchers seeking current frameworks in attitude measurement and analysis.
Product Specifications
- Brand
- Routledge
- Model
- illustrations
- Format
- hardcover
- ASIN
- 0805847693
- Domain
- Amazon UK
- Release Date
- 06 December 2004
- Listed Since
- 23 January 2007
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