Routledge - An SPSS Guide for Tourism Hospitality and Events

Master statistical analysis with this specialized guide designed specifically for students and professionals in the tourism, hospitality, and events sectors. As the first book of its kind, it provides the essential knowledge needed to undertake complex data analysis using SPSS within your specific research context. Instead of using generic examples, this guide employs real-world scenarios directly from the tourism and hospitality industries. This approach helps you identify the most appropriate statistical tools and methods for your research needs. Each chapter begins with a sector-specific case study that reflects current research trends, ensuring the content remains relevant to the modern industry. Through step-by-step demonstrations, you will learn how to carry out chosen statistical operations with confidence. Whether you are a student working on a thesis or a researcher analyzing industry data, this Routledge publication offers a comprehensive roadmap for navigating SPSS to produce high-quality research results.