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Routledge Africa's Soft Power - Global Influence & Cultural Exports

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Description

This book examines how African nations leverage soft power to expand their global influence, analysing four key countries and their distinctive approaches. South Africa's progressive constitution and multinational corporations, Nigeria's Nollywood film industry and Technical Aid Corps scheme, Kenya's sport diplomacy and tourism sectors, and Egypt's Pan-Arabism all represent different currencies of continental soft power. The work explores the philosophical foundations and political values underpinning African foreign policy strategies, demonstrating how cultural exports and institutional innovations drive international standing. Published by Routledge as part of the Global Africa series, this comprehensive study investigates the mechanisms through which African states project influence beyond traditional diplomatic channels, offering insights into contemporary geopolitics and the diverse pathways nations pursue to enhance their international prestige and soft power capabilities.

Key Features

Examines soft power strategies across South Africa, Nigeria, Kenya and Egypt with detailed case studies of each nation's approach.

Analyses Nigeria's Nollywood film industry and Technical Aid Corps as distinct soft power instruments with international reach.

Investigates Kenya's sport diplomacy, fashion industries and tourism sectors as cultural and economic influence mechanisms.

Explores South Africa's progressive constitution and multinational corporations as foundations for continental soft power projection.

Published by Routledge in the Global Africa series, offering academic perspectives on African foreign policy and international influence.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
24 May 2021
Listed Since
19 December 2020

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