MACMILLAN Public Diplomacy and Soft Power in East Asia (Palgrave Macmillan Series in Global Public Diplomacy)

Product Description This book discusses the question of soft power and public diplomacy challenges in East Asian context. Both concepts originate in the West, and in a sense this book can therefore be seen as an exercise in critically assessing soft power and public diplomacy in a different geographical and cultural setting. Review "In the era of Asia s rise, this timely collection inquires into the various connections between soft power and public diplomacy. It offers a treasure trove of rich empirical data and incisive analysis that is indispensible for a full understanding of this vitally important subject." - Peter J. Katzenstein, Walter S. Carpenter, Jr. Professor of International Studies, Cornell University "When Hu Jintao exhorted China to increase its soft power, he triggered wide interest at home and among China's neighbors. This book is a welcome exploration of what it takes to develop soft power in East Asia. The authors make important conceptual and empirical advances. Chinese and other leaders should read it!" - Joseph S. Nye, Jr., University Distinguished Service Professor, Harvard, and author of The Future of Power About the Author Jan Melissen is the Director of Research at the Netherlands Institute of International Relations Clingendael and a Professor of Diplomacy in the Department of Political Sciences at Antwerp University.