The Rhetoric of Soft Power: Public Diplomacy in a Global Context (Lexington Studies in Political Communication) (Bloomsbury Studies in Political Communication) - Image 1

£92.19

Lexington Books The Rhetoric of Soft Power: Public Diplomacy in a Global Context (Lexington Studies in Political Communication) (Bloomsbury Studies in Political Communication)

Name: The Rhetoric of Soft Power: Public Diplomacy in a Global Context (Lexington Studies in Political Communication) (Bloomsbury Studies in Political Communication)
Brand: Lexington Books
Price: 92.19 GBP
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Diplomacy

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Description

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases-Japan, Venezuela, China, and the United States-to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.

Product Specifications

Brand: Lexington Books
Format: hardcover
ASIN: 0739142585
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Government & Politics > International Relations > Diplomacy
Domain: Amazon UK
Release Date: 23 December 2011
Listed Since: 16 September 2011

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Lexington Books The Rhetoric of Soft Power: Public Diplomacy in a Global Context (Lexington Studies in Political Communication) (Bloomsbury Studies in Political Communication)

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