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£47.95
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£48 today · cheaper than every other day in the last 3 months
University of North Carolina Press Remaking the American Patient - UNC Press History Book
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Price range: £48 - £48
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Description
Key Features
Examines the twentieth-century connection between the consumer economy and the development of American medicine.
Analyzes the impact of advertising, marketing, and public relations on the medical profession and health care systems.
Investigates the historical shift in how individuals are viewed within the medical landscape, moving from patients to consumers.
Provides a detailed study of the coevolution of Madison Avenue marketing and modern medical practices.
Part of the Studies in Social Medicine series published by the University of North Carolina Press.
Product Specifications
- Format
- hardcover
- ASIN
- 1469622777
- Domain
- Amazon UK
- Release Date
- 30 December 2015
- Listed Since
- 17 October 2014
Barcode
No barcode data available
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