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Routledge Public Relations in Global Cultural Contexts - Routledge

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Description

This comprehensive volume by Routledge examines public relations practice through the lens of global cultural contexts, addressing the gap between globalized PR practice and contemporary scholarship. The book emphasizes theories and concepts that highlight global interconnectedness, offering both interpretative and critical approaches to understanding public relations' significance and impact on the international stage. It provides a critical examination of how public relations contributes to globalization and shapes international power relations, whilst exploring alternative paradigms that challenge conventional thinking. Essential reading for scholars, practitioners, and students seeking to understand the complex intersections of culture, communication, and power within global public relations practice.

Key Features

Explores multi-paradigmatic perspectives on public relations in diverse global cultural contexts and international settings.

Examines the critical role of public relations in shaping globalization and international power dynamics.

Provides interpretative and critical approaches to analysing global interconnectedness through communication theory.

Part of the Routledge Communication Series, offering peer-reviewed academic scholarship on contemporary PR issues.

Supplied in mint condition with guaranteed protective packaging for safe delivery.

Dispatched same day when your order arrives before 12 noon, with hassle-free returns policy.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
21 January 2011
Listed Since
11 September 2009

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