Perspectives on Framing - Routledge Psychology Book - Image 1

£137.61

Routledge Perspectives on Framing - Routledge Psychology Book

Name: Perspectives on Framing - Routledge Psychology Book
Brand: Routledge
Price: 137.61 GBP
Availability: InStock

Cognition & Cognitive Psychology

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Description

Explore how language shapes human perception with Perspectives on Framing, part of the Society for Judgment and Decision Making Series. This book examines how the way a message is presented can change its impact. Because language is a primary tool for social interaction, the way we articulate ideas can lead to different conclusions even when the underlying facts remain the same. Through various examples, this text illustrates how framing affects decision-making. You will see how a medical treatment described by its success rate differs from one described by its failure rate, or how energy savings expressed per day versus per year can change a consumer's perspective. This work is an essential resource for anyone studying cognition and the psychological mechanics of communication. It provides a deep look at how tasks described as 80% complete versus 20% uncompleted influence our mental processing and judgment.

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New and mint condition book to ensure high quality for your collection.

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Part of the respected Society for Judgment and Decision Making Series.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1848729030
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Cognition & Cognitive Psychology
Domain: Amazon UK
Release Date: 25 October 2010
Listed Since: 15 March 2010

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Routledge Perspectives on Framing - Routledge Psychology Book

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