Pictorial Framing in Moral Politics: A Corpus-Based Experimental Study (Routledge Studies in Multimodality) - Image 1

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Routledge Pictorial Framing in Moral Politics: A Corpus-Based Experimental Study (Routledge Studies in Multimodality)

Name: Pictorial Framing in Moral Politics: A Corpus-Based Experimental Study (Routledge Studies in Multimodality)
Brand: Routledge
Price: 44.2 GBP
Availability: InStock

Cognition & Cognitive Psychology

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Description

This book seeks to extend research on framing beyond linguistic and cognitive perspectives by examining framing in visual and multimodal texts and their impact on moral cognition and attitudes. Drawing on perspectives from frame semantics, blending theory, relevance theory, and pragmatics, the volume establishes a model of "pictorial framing", arguing that subtle alterations in the visual presentation of issues around judgment and choice in such texts impact perception, and applies this framework to a range of case studies from Egyptian, British, and American cartoons and illustrations. The book demonstrates the affordances of applying this framework in enhancing our understanding of both the nature of word-image relations and issues of representation in the op-ed genre, but also in other forms of media more generally. The volume will be of particular interest to students and scholars in multimodality, critical discourse analysis, cognitive linguistics, social psychology, and communication studies.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367732807
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Cognition & Cognitive Psychology
Domain: Amazon UK
Release Date: 18 December 2020
Listed Since: 14 October 2020

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Routledge Pictorial Framing in Moral Politics: A Corpus-Based Experimental Study (Routledge Studies in Multimodality)

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