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PEARSON EDUCATION Pearson International Business, 9th Edition - Textbook

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Description

Master the complexities of the global market with International Business, 9th Edition by Collinson, Narula, Qamar, and Rugman. Published by Pearson Education, this text provides a deep look into the rapidly changing world of multinational business management. It combines data, evidence, and recent case studies to reflect modern realities. By connecting key theories with methodological tools and analytical frameworks, this book helps readers map trends and make informed predictions. It is designed to help students and professionals take on the role of decision makers in both business and government, providing the insight needed to lead organizations within a complex global environment.

Key Features

International Business, 9th Edition by Collinson, Narula, Qamar and Rugman covers the changing realities of managing multinational businesses.

This Pearson Education textbook uses data, evidence, and case studies to reflect the modern global business landscape.

The text connects key theories and analytical frameworks to help readers map trends and make predictions.

Users can learn to use methodological tools to take on decision making roles in business and government settings.

This edition provides the insight necessary to lead organizations through a complex and rapidly changing global world.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 August 2024
Listed Since
27 September 2024

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