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PEARSON EDUCATION Pearson Essentials of Entrepreneurship and Small Business 9th Ed

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Description

Master the art of launching and managing a small business with the 9th edition of Essentials of Entrepreneurship and Small Business Management, Global Edition. Authored by Norman M. Scarborough and Jeffrey R. Cornwall, this Pearson Education text provides a practical approach to business development. You will learn how to use critical-thinking skills to navigate the market by dissecting real-world case studies. The book examines both successes and failures to help you understand the tactics used by successful small businesses today. This edition is designed to equip you with the necessary knowledge and tools to manage a small business effectively in a global context.

Key Features

This 9th edition Global Edition by Pearson Education teaches you how to launch and manage a small business successfully.

Learn from authors Norman M. Scarborough and Jeffrey R. Cornwall through a practical approach to entrepreneurship.

Develop critical-thinking skills by dissecting case studies and examining real-world market successes and failures.

Observe the specific tactics used by successful small businesses today to build your own management knowledge.

Gain the necessary skills and tools for business management through detailed analysis of current market trends.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 December 2018
Listed Since
14 June 2018

Barcode

No barcode data available

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