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£100.26
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£100 today · previous high £100 · all-time low £100
Cambridge University Press Mexican Multinationals - Cambridge University Press Book
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Description
Key Features
This book by Cambridge University Press provides a detailed study of how firms in emerging markets upgrade their capabilities.
Gain a deep understanding of Mexican multinationals, often referred to as Multimexicans, through specific case studies.
Learn about the strategies used by global leaders such as construction materials producer Cemex and tortilla maker Grumasa.
Examine the growth of innovative smaller firms like the theme park Kid within the international business landscape.
Analyze the actions taken by mid-sized emerging market companies to become successful multinationals.
Product Specifications
- Format
- hardcover
- ASIN
- 1108480616
- Domain
- Amazon UK
- Release Date
- 06 December 2018
- Listed Since
- 24 January 2018
Barcode
No barcode data available
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