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£120.79

Cambridge University Press Mexican Multinationals - Cambridge University Press Book

Name: Mexican Multinationals - Cambridge University Press Book
Brand: Cambridge University Press
Price: 120.79 GBP
Availability: InStock

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Description

Gain a deeper understanding of how firms from mid-sized emerging markets grow and succeed on a global scale. This book by Cambridge University Press explores the specific actions and strategies used by these companies to upgrade their capabilities and transform into successful international players. As emerging market multinationals become a significant force in international business, this text offers a unique perspective by providing an in-depth look at Mexican multinationals, also known as 'Multimexicans'. Readers will learn about the diverse range of businesses involved, from major global leaders to smaller, innovative firms. Whether you are studying international business or tracking market trends, this resource provides essential insights into how companies like Cemex and Grumasa navigate the global landscape. It is an important addition for anyone interested in the evolution of business within emerging economies.

Key Features

Explores the strategic actions used by firms in mid-sized emerging markets to upgrade their global capabilities.

Provides the first in-depth look at Mexican multinationals, often referred to as 'Multimexicans'.

Analyzes leading global firms such as construction materials producer Cemex and tortilla maker Grumasa.

Covers a wide spectrum of business scales, including smaller but innovative companies.

Offers a detailed study of how emerging market companies become successful international entities.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 1108480616
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 06 December 2018
Listed Since: 24 January 2018

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Cambridge University Press Mexican Multinationals - Cambridge University Press Book

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