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£76.27

Edward Elgar Publishing Edward Elgar Multinational Enterprises and Innovation Book

Name: Edward Elgar Multinational Enterprises and Innovation Book
Brand: Edward Elgar Publishing
Price: 76.27 GBP
Availability: InStock

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£76 today · usual range £71–£77 · best ever £71

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Description

Explore the complex world of global business with Multinational Enterprises, Innovative Strategies and Systems of Innovation. Part of the New Horizons in International Business series, this book examines how multinational enterprises (MNEs) are decentralizing the creation of new technological capabilities across different countries. As economic activity becomes more international, technological strategies and innovation activities serve as central drivers of change. This text identifies MNEs as the primary actors in these shifts, explaining how they navigate a changing global landscape. Readers will learn about the necessity for these firms to effectively manage new technological assets to stay competitive in an increasingly interconnected economy. This is an essential resource for students and professionals studying international business, accounting, and global economic strategies.

Key Features

Part of the New Horizons in International Business series for academic depth.

Analyzes how MNEs decentralize technological capability creation across various countries.

Explains the link between technological strategies and increasing international economic activity.

Focuses on how multinational enterprises act as main drivers of global economic changes.

Provides insights into managing new technological assets in a globalized market.

Used book in good condition for cost-effective academic study.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1843764792
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 19 December 2003
Listed Since: 09 December 2006

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Edward Elgar Publishing Edward Elgar Multinational Enterprises and Innovation Book

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