£103.99

This is the usual price. Wait for it to drop, or tell us your number.

£104 today · usual range £97–£104 · best ever £97

Cambridge University Press Innovating for the Middle of the Pyramid in Emerging Countries

Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 55 days · 55 data points (no recent data)

Historical
Generating forecast…
£104.00 £96.07 £97.80 £99.53 £101.26 £102.99 £104.72 26 July 2026 08 August 2026 22 August 2026 04 September 2026 18 September 2026
View at Amazon ↗

Price data last checked 36 day(s) ago - refreshing...

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 55 days • 3 price levels

Days at Price
Current Price
27 days 15 days 13 days · current 0 7 14 20 27 £97 £101 £104 Days at Price

Price Analysis

Most common price: £97 (27 days, 49.1%)

Price range: £97 - £104

Price levels: 3 different prices over 55 days

Description
The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.

Product Specifications
Brand
Cambridge University Press
Format
hardcover
ASIN
1108480195
Category
Books > Subjects > Business, Finance & Law > Accounting > International
Domain
Amazon UK
Release Date
04 March 2021
Listed Since
03 June 2020

Barcode

No barcode data available

Similar Products You Might Like

State-Owned Multinationals: Governments in Global Business (JIBS Special Collections)
96% match

State-Owned Multinationals: Governments in Global Business (JIBS Special Collections)

MACMILLAN

£85.53 24 Sep 2026
Innovation from Emerging Markets: From Copycats to Leaders
95% match

Innovation from Emerging Markets: From Copycats to Leaders

Cambridge University Press

£95.11 26 Sep 2026
Geography, Location, and Strategy: 36 (Advances in Strategic Management, 36)
95% match

Geography, Location, and Strategy: 36 (Advances in Strategic Management, 36)

Emerald Publishing Limited

£114.99 27 Sep 2026
The Internationalisation Strategies of Small-Country Firms: The Australian Experience of Globalisation (New Horizons in International Business series)
95% match

The Internationalisation Strategies of Small-Country Firms: The Australian Experience of Globalisation (New Horizons in International Business series)

Edward Elgar Publishing

£84.05 12 Sep 2026
Regional and Global Multinationals: An Examination of Theory and Empirical Evidence from European MNEs (mir-Edition)
94% match

Regional and Global Multinationals: An Examination of Theory and Empirical Evidence from European MNEs (mir-Edition)

Springer

£82.23 17 Sep 2026
Multinational Enterprises Innovative Strategies Systems Innovation
94% match

Multinational Enterprises Innovative Strategies Systems Innovation

Edward Elgar Publishing

£73.42 03 Oct 2026
The Theory of Multinational Enterprises: The Selected Scientific Papers of Alan M. Rugman Volume One: 1 (Vol 1)
94% match

The Theory of Multinational Enterprises: The Selected Scientific Papers of Alan M. Rugman Volume One: 1 (Vol 1)

Edward Elgar Publishing

£122.00 01 Oct 2026
Family Firms in Latin America
94% match

Family Firms in Latin America

Routledge

£151.26 05 Sep 2026
The Challenge of BRIC Multinationals: 11 (Progress in International Business Research, 11)
94% match

The Challenge of BRIC Multinationals: 11 (Progress in International Business Research, 11)

Emerald Group Publishing Limited

£98.95 24 Sep 2026
The Decade of the Multilatinas
94% match

The Decade of the Multilatinas

Cambridge University Press

£40.99 02 Oct 2026
The Era of Chinese Multinationals: Competing for Global Dominance
94% match

The Era of Chinese Multinationals: Competing for Global Dominance

Elsevier

£70.57 13 Sep 2026
Entrepreneurial and Innovative Practices in Public Institutions: A Quality of Life Approach (Applying Quality of Life Research)
94% match

Entrepreneurial and Innovative Practices in Public Institutions: A Quality of Life Approach (Applying Quality of Life Research)

Springer

£75.86 24 Sep 2026
Multinational Enterprises, Markets and Institutional Diversity: 9 (Progress in International Business Research, 9)
94% match

Multinational Enterprises, Markets and Institutional Diversity: 9 (Progress in International Business Research, 9)

Emerald Group Publishing Limited

£93.37 30 Sep 2026
Handbook on International Alliance and Network Research (Research Handbooks in Business and Management series)
94% match

Handbook on International Alliance and Network Research (Research Handbooks in Business and Management series)

Edward Elgar Publishing

£114.67 23 Aug 2026
Governance, Multinationals and Growth (New Horizons in International Business series)
94% match

Governance, Multinationals and Growth (New Horizons in International Business series)

Edward Elgar Publishing

£84.28 03 Sep 2026
Going Multinational: Korean Direct Investment Strategy
94% match

Going Multinational: Korean Direct Investment Strategy

Routledge

£211.04 01 Oct 2026
Whither South East Asian Management?: The First Decade of the New Millennium
94% match

Whither South East Asian Management?: The First Decade of the New Millennium

Routledge

£93.79 23 Sep 2026
Research Handbook on Transnational Corporations (Research Handbooks on Globalisation and the Law series)
94% match

Research Handbook on Transnational Corporations (Research Handbooks on Globalisation and the Law series)

Edward Elgar Publishing

£118.84 23 Aug 2026
Industrial Innovation and Firm Performance: The Impact of Scientific Knowledge on Multinational Corporations (New Horizons in International Business series)
94% match

Industrial Innovation and Firm Performance: The Impact of Scientific Knowledge on Multinational Corporations (New Horizons in International Business series)

Edward Elgar Publishing

£70.02 19 Sep 2026
Exploring Transgenerational Entrepreneurship: The Role of Resources and Capabilities (The Successful Transgenerational Entrepreneurship Practices series)
94% match

Exploring Transgenerational Entrepreneurship: The Role of Resources and Capabilities (The Successful Transgenerational Entrepreneurship Practices series)

Edward Elgar Publishing

£106.00 11 Sep 2026
Family Multinationals: Entrepreneurship, Governance, and Pathways to Internationalization (Routledge International Studies in Business History)
94% match

Family Multinationals: Entrepreneurship, Governance, and Pathways to Internationalization (Routledge International Studies in Business History)

Routledge

£58.50 26 Sep 2026
International Entrepreneurship in Emerging Markets: Nature, Drivers, Barriers and Determinants: 10 (Contemporary Issues in Entrepreneurship Research, 10)
94% match

International Entrepreneurship in Emerging Markets: Nature, Drivers, Barriers and Determinants: 10 (Contemporary Issues in Entrepreneurship Research, 10)

Emerald Publishing Limited

£75.02 21 Sep 2026
Analysis of Multinational Strategic Management: The Selected Scientific Papers of Alan M. Rugman and Alain Verbeke
94% match

Analysis of Multinational Strategic Management: The Selected Scientific Papers of Alan M. Rugman and Alain Verbeke

Edward Elgar Publishing

£72.55 24 Sep 2026
Palgrave Handbook of Learning and Teaching International Business
94% match

Palgrave Handbook of Learning and Teaching International Business

MACMILLAN

£152.79 19 Sep 2026