£117.73

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£118 today · previous high £118 · all-time low £118

CRC Press Medical Travel Brand Management - CRC Press Healthcare Hospitality

Amazon

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Description

This comprehensive volume from CRC Press explores medical travel services and the integration of travelling medical guests with destination providers, hospitality and healthcare professionals, and travel service providers. Part of the Advances in Hospitality and Tourism series, this book complements the editors' earlier work and brings together major players, renowned authors, practitioners, and researchers. The volume addresses the significant impact the COVID-19 pandemic has made on the travel industry, providing essential strategies and insights for healthcare hospitality professionals navigating the evolving medical travel landscape. Perfect for hospitality managers, healthcare administrators, and travel service providers seeking to understand modern medical travel brand management and best practices.

Key Features

Explores multitude of medical travel services and healthcare hospitality integration strategies within the H2H framework.

Addresses COVID-19 pandemic impacts on the travel and healthcare hospitality industries with practical recovery approaches.

Brings together contributions from major players, renowned authors, practitioners, and researchers in medical travel management.

Part of the Advances in Hospitality and Tourism series, offering academic research and industry expertise combined.

Designed for hospitality managers, healthcare professionals, and travel service providers developing medical travel brand strategies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 October 2022
Listed Since
06 May 2022

Barcode

No barcode data available

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