£117.72

CRC Press Medical Travel Brand Management - CRC Press Book

Name: Medical Travel Brand Management - CRC Press Book
Brand: CRC Press
Price: 117.72 GBP
Availability: InStock

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Description

Explore the evolving landscape of the medical tourism industry with this comprehensive volume from CRC Press. As a follow-up to the original work on Hospitality Bridging Healthcare (H2H), this book examines the complex relationship between traveling medical guests and the various providers they rely on. Readers will gain insights into the integration of destination providers, healthcare professionals, and travel service providers to create a seamless experience for medical travelers. The text specifically addresses how the COVID-19 pandemic changed the travel industry, providing necessary context for modern business strategies. By bringing together major players, researchers, and practitioners, this volume offers a deep look into medical travel services. It serves as a vital resource for those looking to understand how to manage brands and service delivery in a world where healthcare and hospitality meet. This book is part of the Advances in Hospitality and Tourism series, making it a valuable addition to any professional or academic library focused on management and distribution.

Key Features

Explores the integration of medical guests with destination providers, healthcare professionals, and travel service providers.

Analyzes the impact of the COVID-19 pandemic on the global travel industry and its influence on current business models.

Provides expert perspectives from a diverse group of major industry players, renowned authors, practitioners, and researchers.

Serves as a follow-up volume to the original Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H).

Offers detailed discussions on the multitude of services available within the medical travel sector.

Product Specifications

Brand: CRC Press
Format: hardcover
ASIN: 1774637278
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 27 October 2022
Listed Since: 06 May 2022

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CRC Press Medical Travel Brand Management - CRC Press Book

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