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International Insights for Luxury Brand Marketing - Business Guide

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£142.48 £140.84 £141.20 £141.56 £141.91 £142.27 £142.63 25 September 2026 26 September 2026 27 September 2026 28 September 2026 29 September 2026
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Description

International Insights for Luxury Brand Marketing is a comprehensive business reference that explores the complexities of marketing luxury brands across global markets. Published by Business Science Reference, this guide provides essential knowledge for professionals seeking to understand how luxury brands operate, compete and succeed in international contexts. The book combines theory with practical insights, helping marketing executives, brand managers and business students navigate the unique challenges of luxury brand positioning, consumer behaviour and market strategy on a worldwide scale. Whether you're developing a global luxury brand strategy or seeking to deepen your understanding of international luxury markets, this reference delivers actionable intelligence for building and maintaining premium brand value across diverse cultural and economic landscapes.

Key Features

International Insights for Luxury Brand Marketing covers global market dynamics specific to the luxury goods industry.

Business Science Reference publishes this guide with expertise in professional business education and marketing strategy.

The book addresses luxury brand positioning, competitive strategy and consumer perception across international markets.

This economics-focused reference suits marketing professionals, brand managers and business students studying luxury sectors.

The guide integrates international marketing theory with practical brand management applications for global enterprises.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
04 December 2025
Listed Since
05 July 2025

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