£159.99

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26 days of data · current price £160

Palgrave Gen Z Fashion Revolution - Understanding Brand Influence

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£159.99 £151.99 £155.19 £158.39 £161.59 £164.79 £167.99 24 September 2026 25 September 2026 26 September 2026 27 September 2026 29 September 2026
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Description

Explore how Generation Z is reshaping the fashion industry in this comprehensive analysis from Palgrave Macmillan. This book examines the profound impact of Gen Z consumers on fashion brands, tracing cultural shifts, digital influence, and evolving aesthetic preferences that define modern retail. Discover the strategies brands are adopting to connect with younger audiences, the role of social media in driving trends, and how sustainability and authenticity have become central to Gen Z's purchasing decisions. Perfect for marketing professionals, fashion students, brand strategists, and anyone interested in understanding the generational forces transforming commercial design and branding in contemporary fashion.

Key Features

Published by Palgrave Macmillan, a leading academic press specialising in business and cultural studies for professional and student audiences.

Focuses on Gen Z's direct influence on fashion brand strategy, product development, and long-term market positioning.

Analyses the connection between digital platforms and Gen Z fashion trends, including social media's role in brand discovery and loyalty.

Covers authenticity, sustainability, and ethical practices as core values shaping Gen Z's fashion consumption patterns.

Ideal resource for fashion professionals, marketing teams, branding specialists, and students in commercial design and graphic arts.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 July 2026
Listed Since
11 August 2026

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