Edward Elgar Handbook of Ethnic and Intra-cultural Marketing - Image 1

£171.98

Edward Elgar Publishing Edward Elgar Handbook of Ethnic and Intra-cultural Marketing

Name: Edward Elgar Handbook of Ethnic and Intra-cultural Marketing
Brand: Edward Elgar Publishing
Price: 131.78 GBP
Availability: InStock

Call Centre Management

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Description

Expand your academic and professional knowledge with the Handbook of Research on Ethnic and Intra-cultural Marketing. Published by Edward Elgar Publishing as part of the Research Handbooks in Business and Management series, this comprehensive volume provides a deep look into specialized marketing research. This text is designed for scholars, students, and management professionals seeking to understand the complexities of diverse consumer segments. By focusing on ethnic and intra-cultural dynamics, the handbook serves as a vital resource for those studying modern business management and consumer behavior. It offers a structured approach to researching how different cultural identities influence market interactions and business strategies. Whether you are conducting advanced academic research or looking to improve management practices within specific demographic sectors, this handbook provides the foundational research necessary for your work. It is an essential addition to any library focused on business, finance, and management studies.

Key Features

Part of the respected Research Handbooks in Business and Management series for academic excellence.

Published by Edward Elgar Publishing to ensure high standards of research and professional quality.

Provides specialized insights into ethnic and intra-cultural marketing research topics.

Serves as a comprehensive resource for management professionals and business students.

Supports advanced study in the fields of business, finance, and management.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1800880049
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 11 October 2022
Listed Since: 03 April 2022

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Edward Elgar Publishing Edward Elgar Handbook of Ethnic and Intra-cultural Marketing

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