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Edward Elgar Publishing Handbook of Research on Ethnic and Intra-cultural Marketing

Name: Handbook of Research on Ethnic and Intra-cultural Marketing
Brand: Edward Elgar Publishing
Price: 173.0 GBP
Availability: InStock

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Description

This comprehensive research handbook explores the intersection of ethnic identity and intra-cultural marketing strategies, providing scholars, practitioners and business leaders with evidence-based insights into consumer behaviour across diverse cultural communities. Part of the Research Handbooks in Business and Management series, this volume examines how organisations can develop targeted marketing approaches that respect and leverage cultural nuances whilst avoiding stereotyping. The handbook brings together contributions from leading researchers to address key challenges in cross-cultural marketing, including segmentation strategies, cultural adaptation of brand messaging, and the development of inclusive marketing frameworks. Whether you work in market research, brand management, international business or academic study, this resource offers practical frameworks and theoretical foundations for understanding how cultural identity shapes consumer preferences and purchasing decisions in contemporary global markets.

Key Features

Published by Edward Elgar Publishing, a leading academic publisher specialising in business and management research.

Part of the Research Handbooks in Business and Management series, offering peer-reviewed scholarly content on contemporary marketing topics.

Addresses ethnic marketing and intra-cultural consumer behaviour with evidence-based research and case studies.

Provides frameworks for developing culturally sensitive and inclusive marketing strategies across diverse markets.

Suitable for academics, marketing professionals, business strategists and anyone studying multicultural consumer insights.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1800880049
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 11 October 2022
Listed Since: 03 April 2022

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Edward Elgar Publishing Handbook of Research on Ethnic and Intra-cultural Marketing

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It has never been this cheap. We have no record of a lower price.

Edward Elgar Publishing Handbook of Research on Ethnic and Intra-cultural Marketing

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Description

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