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£120.00

Edward Elgar Publishing Edward Elgar Handbook of Research Methods for Marketing Management

Name: Edward Elgar Handbook of Research Methods for Marketing Management
Brand: Edward Elgar Publishing
Price: 120.0 GBP
Availability: InStock

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Description

Enhance your understanding of marketing research with the Handbook of Research Methods for Marketing Management. Part of the respected Handbooks of Research Methods in Management series, this volume from Edward Elgar Publishing serves as a comprehensive resource for professionals and students in the field of business and marketing. This book provides a structured approach to the methodologies used in modern marketing management. It is designed to support academic study and professional practice within the realms of sales, marketing, and corporate identity. By integrating foundational principles with practical research applications, it offers a valuable addition to any business or finance library. Whether you are researching brand development or analyzing consumer behavior, this handbook provides the necessary framework to support your investigations. It is an essential tool for those looking to deepen their expertise in marketing management and research methodologies.

Key Features

Part of the Handbooks of Research Methods in Management series for academic depth.

Published by Edward Elgar Publishing to ensure high standards of research content.

Covers essential topics relevant to sales, marketing, and brand management.

Designed for professionals and students in the business and finance sectors.

Provides a foundational resource for studying marketing management methodologies.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1788976940
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 22 October 2021
Listed Since: 02 May 2021

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Edward Elgar Publishing Edward Elgar Handbook of Research Methods for Marketing Management

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