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Edward Elgar Publishing Handbook of Research Methods for Marketing Management

Name: Handbook of Research Methods for Marketing Management
Brand: Edward Elgar Publishing
Price: 125.0 GBP
Availability: InStock

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Price range: £125 - £135

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Description

The Handbook of Research Methods for Marketing Management, part of the Handbooks of Research Methods in Management series, is a comprehensive resource published by Edward Elgar Publishing. This book provides marketing professionals, academics, and researchers with systematic approaches to conducting empirical research within the marketing discipline. The handbook covers established methodologies alongside emerging research techniques, offering practical guidance for designing studies, collecting data, and analysing results across various marketing contexts. Whether you are exploring consumer behaviour, brand strategy, market segmentation, or competitive analysis, this reference work delivers structured frameworks and real-world examples to support rigorous investigation. Ideal for postgraduate students, marketing scholars, and business practitioners seeking to ground their work in evidence-based research practices, the handbook bridges the gap between theory and application in marketing management.

Key Features

Part of the Handbooks of Research Methods in Management series, offering systematic coverage of research approaches in marketing.

Published by Edward Elgar Publishing, a recognised academic publisher specialising in business and management literature.

Covers both traditional and contemporary research methodologies applicable to marketing management challenges and questions.

Serves marketing academics, postgraduate students, and business practitioners who need evidence-based research frameworks.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1788976940
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 22 October 2021
Listed Since: 02 May 2021

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Edward Elgar Publishing Handbook of Research Methods for Marketing Management

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It has never been this cheap. We have no record of a lower price.

Edward Elgar Publishing Handbook of Research Methods for Marketing Management

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Price Distribution

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Description

Key Features

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