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Digital Transformation Initiatives for Agile Marketing Book

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£368.60 £129.38 £181.58 £233.77 £285.96 £338.15 £390.35 01 August 2026 05 August 2026 10 August 2026 15 August 2026 20 August 2026
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Description

In a rapidly evolving digital landscape, businesses face a constant need to adapt and innovate. Digital Transformation Initiatives for Agile Marketing explores how organizations rethink and redesign operations, processes, and customer interactions to stay competitive. This book examines the profound shift in marketing caused by agile methodologies and advanced technologies. By studying the intersection of digital transformation and agile practices, readers gain insights into how traditional practices are being redefined in the modern era. This work is part of the Advances in Marketing, Customer Relationship Management, and E-Services series, making it a valuable resource for understanding the evolution of digital business strategies.

Key Features

Explores the intersection of digital transformation and agile marketing methodologies.

Examines how businesses redesign operations and processes to adapt to the digital landscape.

Analyzes the shift from traditional marketing practices to advanced technology-driven models.

Published by Business Science Reference as part of a specialized series on marketing and e-services.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 October 2024
Listed Since
17 October 2024

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