£258.40

Compelling Storytelling Narratives for Sustainable Branding (Advances in Marketing, Customer Relationship Management, and E-Services)

Brands & Corporate Identity

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Description

Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.

Product Specifications

Format: paperback
ASIN: B0D9R5M8S1
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 16 July 2024
Listed Since: 19 July 2024

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Compelling Storytelling Narratives for Sustainable Branding (Advances in Marketing, Customer Relationship Management, and E-Services)

This is the most expensive it has ever been. Walk away.

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