Audience Sociology and Consumer Behavior in the Film Industry (Advances in Marketing, Customer Relationship Management, and E-Services)

Neurosensory and Neuromarketing Impacts on Consumer Behavior (Advances in Marketing, Customer Relationship Management, and E-Services)

Sensible Selling Through Sensory Neuromarketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Digital Transformation Initiatives for Agile Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Compelling Storytelling Narratives for Sustainable Branding (Advances in Marketing, Customer Relationship Management, and E-Services)

Marketing Innovation Strategies and Consumer Behavior

Data-Driven Marketing for Strategic Success (Advances in Marketing, Customer Relationship Management, and E-Services)

Leveraging AI for Effective Digital Relationship Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Cross-Cultural Perspectives on Luxury Marketing - Business Science

Innovative Trends Shaping Food Marketing and Consumption (Advances in Marketing, Customer Relationship Management, and E-Services)

Advancing Smart Tourism Through Analytics (Advances in Hospitality, Tourism, and the Services Industry)

Special Interest Trends for Sustainable Tourism (Advances in Hospitality, Tourism, and the Services Industry)

Smart Travel and Sustainable Innovations in Bleisure Tourism (Advances in Hospitality, Tourism, and the Services Industry)

Psychological Drivers of Herding and Market Overreaction (Advances in Marketing, Customer Relationship Management, and E-Services)

Pioneering Paradigms in Organizational Research and Consulting Interventions: A Multidisciplinary Approach (Advances in Logistics, Operations, and Management Science)

Cutting-Edge Technologies for Business Sectors (Advances in Business Strategy and Competitive Advantage)

AI Innovations in Service and Tourism Marketing (Advances in Hospitality, Tourism, and the Services Industry)

Social Media Marketing: Breakthroughs in Research and Practice, VOL 1

Global Sustainable Practices in Gastronomic Tourism (Advances in Hospitality, Tourism, and the Services Industry)

Corporate Social Responsibility Approaches to Ethical AI in Business (Advances in Marketing, Customer Relationship Management, and E-Services)

Impacts of Entrepreneurial Orientation on Supply Chain Management (Advances in Logistics, Operations, and Management Science)

Technological and Managerial Approaches to Fostering Sustainable Travel (Advances in Hospitality, Tourism, and the Services Industry)

Emerging Technologies for Innovation Management in the Software Industry (Advances in Systems Analysis, Software Engineering, and High Performance Computing)

Building Business Knowledge for Complex Modern Business Environments (Advances in Business Information Systems and Analytics)

Business Sustainability Practices in Society 5.0 (Advances in E-Business Research)

Information Science Reference