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MACMILLAN Digital Service Delivery in Africa - Palgrave Studies

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Description

This comprehensive study examines how digital technologies are transforming African organisations and creating sustainable competitive advantage across the service sector. The book addresses the critical need for African enterprises to fully exploit digital platforms and adapt to evolving consumer demands. Digital service delivery is presented as a key driver of effective management and value chain optimisation, offering practical insights into how organisations can implement processes to respond to market changes. Designed for business leaders, managers, and scholars, this Palgrave Macmillan publication provides essential frameworks for understanding the dynamics of digital transformation in emerging African economies and positioning enterprises for long-term success in an increasingly digital marketplace.

Key Features

Palgrave Studies of Marketing in Emerging Economies series focuses on digital platform strategies for African service sector organisations.

Explores how digital technologies enable African enterprises to create sustainable competitive advantage and respond to changing consumer demands.

Provides practical frameworks for implementing digital service delivery processes across the entire organisational value chain.

Published by Palgrave Macmillan, a leading academic publisher specialising in business, management, and emerging markets research.

Addresses key challenges faced by African organisations in fully exploiting the potential of digital platforms for effective service delivery.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 February 2022
Listed Since
06 July 2021

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