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£107.37
MACMILLAN Digital Service Delivery in Africa - Palgrave Macmillan Book
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Description
Key Features
Explores how digital technologies transform organizations to help create sustainable competitive advantages in African markets.
Identifies economic opportunities available to African enterprises through the adoption of modern digital platforms.
Provides guidance for service sector organizations on implementing processes to meet changing consumer demands.
Conceptualizes digital service delivery as a primary driver for effective management and service delivery.
Offers academic insights specifically tailored to the context of marketing in emerging economies.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 3030839087
- Domain
- Amazon UK
- Release Date
- 08 February 2022
- Listed Since
- 06 July 2021
Barcode
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