£107.37

MACMILLAN Digital Service Delivery in Africa - Palgrave Macmillan Book

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Description

Digital Service Delivery in Africa: Platforms and Practices explores how pervasive digital technologies transform organizations and create sustainable competitive advantages. As digital tools reshape the global economy, African enterprises face massive economic opportunities. This book addresses the specific needs of African organizations, particularly those within the service sector, to maximize the potential of digital platforms. By implementing effective processes, businesses can respond to changing consumer demands and improve management outcomes. The text conceptualizes digital service delivery as a primary driver for successful service delivery across various sectors. This academic resource provides insights into the practices required to navigate the evolving digital landscape in emerging economies, helping leaders and scholars understand how to leverage technology for long-term growth.

Key Features

Explores how digital technologies transform organizations to help create sustainable competitive advantages in African markets.

Identifies economic opportunities available to African enterprises through the adoption of modern digital platforms.

Provides guidance for service sector organizations on implementing processes to meet changing consumer demands.

Conceptualizes digital service delivery as a primary driver for effective management and service delivery.

Offers academic insights specifically tailored to the context of marketing in emerging economies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 February 2022
Listed Since
06 July 2021

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