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Destination Branding and Bias in Ecotourism - IGI Global

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£247.00 £234.65 £239.59 £244.53 £249.47 £254.41 £259.35 31 July 2026 05 August 2026 11 August 2026 17 August 2026 23 August 2026
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Description

Explore how destination branding shapes the way travelers perceive and experience ecotourism. This book examines the creation of unique identities for locations by highlighting natural beauty, cultural heritage, and sustainability commitments. It also addresses how biases impact branding, influencing which destinations receive promotion and visibility. Readers will learn how socioeconomic status, geographic location, and environmental narratives can create disparities in accessibility. By understanding these factors, professionals can work toward developing more authentic and equitable ecotourism practices. This text is an essential resource for those studying the connection between brand identity and the social implications of global travel.

Key Features

Examines how destination branding creates unique identities through natural beauty and cultural heritage.

Analyzes the role of sustainability commitments in shaping traveler perceptions and experiences.

Investigates how biases influence which ecotourism destinations are promoted to potential visitors.

Discusses how socioeconomic status and geographic location impact destination visibility and accessibility.

Provides insights into developing authentic and equitable practices within the ecotourism industry.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 November 2024
Listed Since
04 December 2024

Barcode

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