£152.46

De Gruyter Deutsche Fachtexte der fruhen Neuzeit - Vol 61

Name: De Gruyter Deutsche Fachtexte der fruhen Neuzeit - Vol 61
Brand: De Gruyter
Price: 152.46 GBP
Availability: InStock

Words, Language & Grammar

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Description

Explore a deep linguistic study of early modern German technical texts with this volume from the Studia Linguistica Germanica series. This work examines the transfer of natural science and medical knowledge during a period defined by the tension between Latin and the vernacular. While German texts on medicine, pharmacology, and botany held significant importance among early modern incunabula and printed works, they have previously received little attention from linguistic researchers. This book addresses that gap by analyzing these early prints from text-based and pragmalinguistic perspectives. A primary focus is placed on how natural science texts were designed for lay audiences. To make specialized knowledge accessible to the common person and to improve sales potential in book markets, publishers developed specific packaging strategies. The research looks at how the design of books, text, and structure served to present complex medical and botanical information to a broader public.

Key Features

Focuses on the linguistic transfer of medical and botanical knowledge in the early modern period.

Analyzes the relationship and tension between Latin scholarship and the use of the vernacular.

Provides a text-based and pragmalinguistic perspective on early natural science prints.

Examines how technical information was adapted and packaged for lay audiences.

Investigates the marketing and structural strategies used to increase book sales in early markets.

Part of the specialized Studia Linguistica Germanica series, volume 61.

Product Specifications

Brand: De Gruyter
Format: hardcover
ASIN: 3110169630
Category: Books > Subjects > Reference > Words, Language & Grammar
Domain: Amazon UK
Release Date: 13 December 2001
Listed Since: 09 October 2005

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De Gruyter Deutsche Fachtexte der fruhen Neuzeit - Vol 61

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