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Cambridge University Press Cambridge India Election Campaigns - The Backstage of Democracy

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£35.05 £18.72 £22.28 £25.84 £29.41 £32.97 £36.54 25 July 2026 31 July 2026 06 August 2026 12 August 2026 19 August 2026
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Description

Explore the changing landscape of Indian politics with The Backstage of Democracy by Cambridge University Press. This book examines how election campaigns in India have shifted over the last decade, moving toward a reliance on political consulting firms, social media volunteers, and data-driven insights. Readers gain access to the hidden arena of strategy and deliberation between politicians and a new group of political professionals. The text investigates the drivers behind these changes, moving beyond simple technology stories to explain how hashtag wars and pollsters shape modern electioneering. This work is an essential resource for those studying South Asia in the social sciences and understanding the professionalization of political mobilization.

Key Features

Published by Cambridge University Press as part of the South Asia in the Social Sciences series.

Analyzes the shift toward political consulting firms and data-driven insights in Indian elections.

Examines the role of social media volunteers and hashtag wars in modern voter mobilization.

Provides a look into the private deliberations between politicians and political professionals.

Offers a deep study of the changing landscape of electioneering and campaign management in India.

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