£134.01

Business Science Reference - Tourism Branding and Positioning

Price data checked 5 days ago

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the most expensive it has ever been. Walk away.

£134 today · previous high £134 · all-time low £133

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 86 days • 86 data points (No recent data available)

Historical
Generating forecast...
£134.01 £132.55 £132.87 £133.19 £133.50 £133.82 £134.14 08 April 2026 29 April 2026 20 May 2026 10 June 2026 02 July 2026

Price Distribution

Price distribution over 86 days • 2 price levels

Days at Price
Current Price
85 days 1 day · current 0 21 43 64 85 £133 £134 Days at Price

Price Analysis

Most common price: £133 (85 days, 98.8%)

Price range: £133 - £134

Price levels: 2 different prices over 86 days

Description

In the modern travel industry, market positioning and branding have moved from a minor marketing task to a central part of strategic planning. This book explores how effective positioning builds a strong brand that creates an emotional and productive two-way relationship with travelers. Positioning and Branding Tourism Destinations for Global Competitiveness provides practical insights into using destination branding and content marketing to drive sustainable growth. It is designed for professionals and students looking to gain a competitive advantage in the tourism and hospitality sectors. By studying these methods, you can learn how to implement effective travel branding strategies that work in a global market. This resource covers the tools and techniques necessary to manage a destination's identity and improve its standing among international competitors.

Key Features

Learn how to transition branding from a peripheral marketing task to a core part of your strategic planning initiative.

Develop strong brands that build emotional and productive two-way relationships with your target audience.

Explore methods for using destination branding and content marketing to achieve sustainable growth.

Gain a competitive advantage within the global tourism and hospitality industry.

Access specific tools and techniques designed for effective travel branding.

Study industry best practices to improve destination positioning and market presence.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 January 2019
Listed Since
27 January 2020

Barcode

No barcode data available

Similar Products You Might Like

Destination Marketing: Creating Memorable Tourism Experiences
96% match

Destination Marketing: Creating Memorable Tourism Experiences

CRC Press

£110.23 09 Mar 2026
Marketing y gestión de destinos turísticos: Nuevos modelos y estrategias 2.0 (Empresa y Gestión)
96% match

Marketing y gestión de destinos turísticos: Nuevos modelos y estrategias 2.0 (Empresa y Gestión)

Piramide

£35.37 04 Jul 2026
Strategic Perspectives in Destination Marketing (Advances in Marketing, Customer Relationship Management, and E-services)
95% match

Strategic Perspectives in Destination Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

£179.71 09 Mar 2026
Key Concepts in Tourist Studies (SAGE Key Concepts series)
95% match

Key Concepts in Tourist Studies (SAGE Key Concepts series)

Sage Publications

£105.58 04 Jul 2026
Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences
95% match

Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences

Routledge

£150.74 06 Jul 2026
Overtourism and Tourism Education: A Strategy for Sustainable Tourism Futures (Contemporary Geographies of Leisure, Tourism and Mobility)
95% match

Overtourism and Tourism Education: A Strategy for Sustainable Tourism Futures (Contemporary Geographies of Leisure, Tourism and Mobility)

Routledge

£136.81 26 Jun 2026
Marketing Innovations for Sustainable Destinations
95% match

Marketing Innovations for Sustainable Destinations

Goodfellow Publishers

£115.00 09 Mar 2026
Marketing and Managing Tourism Destinations
95% match

Marketing and Managing Tourism Destinations

Routledge

£55.76 02 Jul 2026
Customer Service for Hospitality and Tourism
95% match

Customer Service for Hospitality and Tourism

Goodfellow Publishers

£96.47 09 Mar 2026
Eye Tracking in Tourism (Tourism on the Verge)
95% match

Eye Tracking in Tourism (Tourism on the Verge)

Springer

£102.60 08 Mar 2026
Chinese Outbound Tourism 2.0 (Advances in Hospitality and Tourism)
95% match

Chinese Outbound Tourism 2.0 (Advances in Hospitality and Tourism)

CRC Press

£77.10 04 Jul 2026
Tourism and Development in the Developing World (Routledge Perspectives on Development)
95% match

Tourism and Development in the Developing World (Routledge Perspectives on Development)

Routledge

£47.99 13 Apr 2026
Progress in Tourism Marketing (Routledge Advances in Tourism)
95% match

Progress in Tourism Marketing (Routledge Advances in Tourism)

Routledge

£136.09 09 Mar 2026
Hospitality and Tourism 2015: Proceedings of HTC 2015 (Malacca, Malaysia, 2-3 November 2015)
95% match

Hospitality and Tourism 2015: Proceedings of HTC 2015 (Malacca, Malaysia, 2-3 November 2015)

CRC Press

£97.00 05 Apr 2026
The International Marketing of Travel and Tourism: A Strategic Approach
95% match

The International Marketing of Travel and Tourism: A Strategic Approach

Red Globe Press

£64.99 09 Mar 2026
Recreational Tourism: Demands and Impacts: 11 (Aspects of Tourism)
95% match

Recreational Tourism: Demands and Impacts: 11 (Aspects of Tourism)

Channel View Publications

£59.93 13 Apr 2026
The International Hospitality Business: Management and Operations
95% match

The International Hospitality Business: Management and Operations

Routledge

£73.91 16 Mar 2026
Routledge Handbook of the Tourist Experience
95% match

Routledge Handbook of the Tourist Experience

Routledge

£41.99 12 Apr 2026
Competitive Strategies & Policies for Tourism Destinations: Quality, Innovation & Promotion (Tourism & Hospitality Development & Management Series)
95% match

Competitive Strategies & Policies for Tourism Destinations: Quality, Innovation & Promotion (Tourism & Hospitality Development & Management Series)

£81.99 29 Mar 2026