£132.68

Business Science Reference - Tourism Branding and Positioning

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Description

In the modern travel industry, market positioning and branding have moved from a minor marketing task to a central part of strategic planning. This book explores how effective positioning builds a strong brand that creates an emotional and productive two-way relationship with travelers. Positioning and Branding Tourism Destinations for Global Competitiveness provides practical insights into using destination branding and content marketing to drive sustainable growth. It is designed for professionals and students looking to gain a competitive advantage in the tourism and hospitality sectors. By studying these methods, you can learn how to implement effective travel branding strategies that work in a global market. This resource covers the tools and techniques necessary to manage a destination's identity and improve its standing among international competitors.

Key Features

Learn how to transition branding from a peripheral marketing task to a core part of your strategic planning initiative.

Develop strong brands that build emotional and productive two-way relationships with your target audience.

Explore methods for using destination branding and content marketing to achieve sustainable growth.

Gain a competitive advantage within the global tourism and hospitality industry.

Access specific tools and techniques designed for effective travel branding.

Study industry best practices to improve destination positioning and market presence.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 January 2019
Listed Since
27 January 2020

Barcode

No barcode data available

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