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Bloomsbury Questionnaire Design and Interviewing Textbook

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Description

Master the fundamentals of survey methods with this second edition of Dr. Bram Oppenheim's established work. This practical teaching text provides a comprehensive guide to research design, moving beyond basic questionnaire design to include essential skills in interviewing, sampling, and data analysis. Readers will find detailed instruction on both clipboard and depth interviewing techniques, alongside a dedicated chapter on the importance of pilot work. The text also covers attitude scaling methods and projective techniques to ensure a well-rounded understanding of measurement. By addressing common research pitfalls such as faulty designs, sampling errors, and question wording ambiguities, this book serves as a vital resource for students and professionals in the social sciences.

Key Features

This second edition by Dr. Bram Oppenheim expands on original survey methods to include interviewing, sampling, and research design.

The text provides practical guidance on both clipboard and depth interviewing techniques for diverse research needs.

Learn to manage data analysis and pilot work through dedicated chapters designed for academic and practical application.

Gain expertise in attitude scaling methods and projective techniques to improve measurement accuracy.

Identify and avoid common research errors such as faulty designs, sampling mistakes, and question wording ambiguities.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 August 2000
Listed Since
19 February 2007

Barcode

No barcode data available

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