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Bloomsbury New Venture Creation - Entrepreneurship Textbook

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Description

Master the essentials of starting a business with New Venture Creation by Bloomsbury Academic. This textbook uses a tried-and-tested framework to guide you through the practical steps of launching and developing a new business. The content is organized into three clear phases: Research, Business model development, and Launch. This systematic approach provides the knowledge and specific actions required to build a successful startup. To help bridge the gap between theory and practice, the book includes real-life case insights and quotes from organizations and entrepreneurs. You can also explore different decision-making paths through fictional case studies. Whether you are a student or an aspiring founder, this guide offers a structured method to navigate the complexities of the entrepreneurial process.

Key Features

Follow a systematic three-phase approach covering Research, Business model development, and Launch stages.

Utilize the author's tried-and-tested New Venture Creation framework to guide your startup development.

Learn from real-life case insights and quotes provided by actual organizations and entrepreneurs.

Explore various business decisions through fictional case studies designed to test your strategic thinking.

Gain practical knowledge on everything you need to know and do to start a new venture successfully.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
02 November 2023
Listed Since
08 November 2022

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