£39.52

Cengage Learning Launching New Ventures: An Entrepreneurial Approach

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£42.00 £34.20 £35.90 £37.60 £39.31 £41.01 £42.71 30 January 2026 21 February 2026 15 March 2026 06 April 2026 28 April 2026

Price Distribution

Price distribution over 89 days • 7 price levels

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6 days 5 days 9 days 37 days · current 8 days · current 11 days 13 days 0 9 19 28 37 £35 £36 £39 £39 £40 £41 £42 Days at Price

Price Analysis

Most common price: £39 (37 days, 41.6%)

Price range: £35 - £42

Price levels: 7 different prices over 89 days

Description

LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the development and testing of a new business model through feasibility analysis. Part Three focuses on the planning that goes into designing an effective, scalable startup organization. Part Four looks at planning for growth and change in the new organization.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
06 February 2015
Listed Since
21 June 2014

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No barcode data available

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