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Bloomsbury Fashion Management: A Strategic Approach - 2nd Edition

Amazon

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£125.00 £107.32 £111.18 £115.04 £118.89 £122.75 £126.61 25 July 2026 08 August 2026 22 August 2026 05 September 2026 19 September 2026
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Price range: £109 - £125

Price levels: 2 different prices over 57 days

Description

Fashion Management: A Strategic Approach, 2nd edition, is the essential textbook for students pursuing qualifications in fashion business and management. This market-leading guide offers a truly international perspective on the fashion industry, combining rigorous academic content with practical insights from real-world brands including Prada, Glossier, Nike, and ASOS, as well as emerging businesses like Elvis and Kresse. Each chapter features abstracts from key Bloomsbury Fashion Business Cases that illustrate concepts in action, helping readers understand the breadth of issues and concerns facing modern fashion organisations. Published by Bloomsbury Academic, this edition equips students with both the theoretical knowledge needed for academic success and the practical understanding required for careers in fashion strategy, retail management, and brand development. Whether you are studying fashion business, management, or strategy at university level, this comprehensive text provides the frameworks and case studies necessary to navigate today's complex fashion landscape.

Key Features

The 2nd edition of this market-leading Fashion Management text solidifies its position as the definitive guide for fashion business students.

Features abstracts from key Bloomsbury Fashion Business Cases integrated throughout each chapter to illustrate real-world strategic applications.

Covers prominent global brands such as Prada, Glossier, Nike and ASOS alongside SMEs including Elvis and Kresse.

Offers a truly international approach to fashion management strategy and organisational challenges.

Published by Bloomsbury Academic and designed specifically for university students studying fashion business and strategy.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
14 November 2024
Listed Since
05 August 2024

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